Media Kit
Logos, wordmarks and colour.
Brand assets and usage guidelines for publishers, partners and the press. Please use "sprk" as a lowercase wordmark and do not modify the mark.
Wordmark (light)
sprk
Use on white or light surfaces.
Wordmark (dark)
sprk
Use on dark or photographic surfaces.
Colour palette
Tokens are defined in oklch. Use CSS custom properties where possible.
- Brand 500--dna-color-primary
- Brand 700--dna-color-primary-strong
- Neutral 950--dna-color-text
- Neutral 500--dna-color-text-muted
- Neutral 100--dna-color-bg-subtle
- Success--dna-color-success
Typography
Aa
Headings and body use the system's default sans stack, tuned in the Design DNA. Full specification lives in the brand book.
Usage
Do
- Write "sprk" in lowercase.
- Give the wordmark clear space around it.
- Use approved colour tokens on your platform's surfaces.
Don't
- Don't stretch, rotate or recolour the wordmark.
- Don't add taglines or descriptors inside the mark.
- Don't place the mark on busy imagery without a solid backing.
Product screenshots
Approved images for editorial use.
Need something else?
For higher-resolution assets, vector files or additional screenshots, write to press@sprk.pk.